Novia has announced the next stage in progressing plans to bring together Anacap-owned platforms Novia and Wealthtime under the single group brand, Wealthtime.

From 26 July, the existing Wealthtime platform is to be rebranded to Wealthtime Select, with a revitalised look and feel throughout. The start of the final stage of the Group-wide exercise, which will see Novia rebranded to Wealthtime, will be rolled out from mid-September for customers and early November for advisers and will allow the Wealthtime Select sub-brand to bed in first.

The current Wealthtime website will be decommissioned, and users will be directed to a new website to access the Wealthtime Select platform which will host both platform propositions from September.

The two platforms will continue to operate as distinct propositions, meeting different price, investment and functionality requirements to service the needs of their respective customers.

Patrick Mill, Group CEO, says: “We announced our intention to bring the two businesses together under the one Wealthtime brand last year. This is a key element of our next stage of growth. The rebrand and redesign of the platforms builds on the many improvements we’re making to the business, including our ongoing investment in technology, and the commitment to make continual improvements to our day-to-day service across both platforms. All of these are designed to ensure we provide the very best proposition and outcomes for years to come for all our customers.”

Novia has already rebranded both its Bath and Salisbury offices, as well as all internal systems, to Wealthtime.

  • ENDS –

For further information please visit or contact:

Sam Prince-Mernick, / 07471 351 584

Notes to Editor:

About the Wealthtime Group

The Group in numbers

Private equity firm AnaCap Financial Partners owns Novia Financial, Wealthtime, and Copia Capital. Patrick Mill is CEO of all three businesses in the Group. Amber Financial Investments, which was acquired by AnaCap in 2020, was successfully migrated onto Novia’s platform in Q1 2022.

Combined, the platforms have over £11.3bn of pension and investment assets under administration (AUA) and over 77,000 clients (as of 31st March 2023). AUA is split £8.9bn and £2.4bn, Novia and Wealthtime respectively.

Copia Capital, the discretionary fund management (DFM) part of the Group is a pure B2B DFM which works exclusively with advisers to provide a range of managed portfolio services. These include its MPS Custom service, offering customised portfolios to advisers which are constructed to meet the adviser’s retail clients’ needs; its ‘ready to go’ MPS portfolio products; and the added-value MPS Plus range.