Novia Financial, the adviser-focused platform business, is the first financial services platform in Bath to be accredited by the Good Business Charter (GBC), in recognition of it embedding ethical and responsible business practices.

The GBC is a non-profit initiative of the Good Business Foundation, a charity registered in England and Wales, and acts as a benchmark to demonstrate a company’s active effort towards ensuring responsible behaviour to its consumers, current and potential employees, suppliers, and local community.

The accreditation is measured based on ten key components, including diversity and inclusion, employee well-being, the real living wage, environmental responsibility, and commitment to customers, that reflect a company’s commitment to shifting to more responsible, ethical business practices towards stakeholders.

Patrick Mill, Chief Executive Officer at Novia Financial said: “Novia is committed to ensuring long-lasting, company-wide improvements to how we operate as a business. We are rated annually for our ESG practices and are currently setting our short- and medium term goals for decarbonising. We’ve also focused on our internal DE&I strategy, launching a new DE&I network made up of staff from across the business to ensure that Novia is a fair and inclusive place for everyone.

“The principles set by the GBC hold us to account on taking our sustainability responsibilities seriously and allow us to better align our business goals with the values of all our stakeholders.”

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