Adviser-focused platforms Novia Financial and Wealthtime have switched on FINIO’s back-office integration with intelliflo, which will deliver more accurate data directly into advisers’ back-office system.

The valuation data is the first FINIO integration feed the platforms have switched on for advisers, which sends data for all their clients’ holdings on the platforms straight into their intelliflo office back-office solution every weekday morning. The platforms’ partnership with Sprint Enterprise Technology’s FINIO data hub was announced back in February, and a programme of further integrations are set to follow this year. Included in the programme will be Curo and Adviser Cloud and Plannr, which helps advisers be more efficient by automating processes, providing bespoke client portals, doing bulk import/exports of client information and deep analysis of data.

Novia and Wealthtime chose to use the FINIO data hub because of the quality of its feeds and the positive outcomes it would deliver to advisers and their businesses. Its simple and smart ‘pipe’ transforms, enriches and reconciles data before passing it on and will automatically retry delivering data in the event of failure to ensure policy history is maintained. Advisers benefit from better quality of data and can reduce any manual or legacy inputs they may have been used to.

Both platforms hosted trials of the new valuation feed for some users, and the efficiencies it can deliver to advisers shone through. Novia user Rory St Johnston, Managing Director at McLaren Capital said: “The value to McLaren Capital will be huge. We’ll get better Novia data into intelliflo more quickly and more reliably than we have before. The FINIO team have been very supportive in managing this transition, which ultimately allows us to offer a better service to our clients.”

Wealthtime user Annette Ball, Investment Paraplanner, Blackdown Financial said “Setting up the FINIO link between our back office system and Wealthtime was a well-managed and smooth process. The bulk valuations are now on our system at the beginning of the working day which is a real benefit. We look forward to further integration in the future.”

Eden Scrivenger, Chief Technology and Operations Officer at Novia, said: “It’s important that platforms deliver quality data seamlessly to advisers, not only to take some of the burden off of them so that they can focus on their clients and building their businesses, but also to make their lives easier when it comes to adhering to regulatory requirements. Doing this, and doing it well, can make a platform worth its weight in gold to advisers. This is an exciting step in our road map as we continue to build on our integration capability.”

Robin Bevan, CEO of Sprint Enterprise said: “The feeds from our integration hub deliver win-win scenarios for all parties. Advisers get better data into the software systems they use more quickly, with less effort and no risk of having to rekey information, plus it’s all at no extra cost to them. And platforms don’t have to manage numerous point-to-point connections, and just get to focus on managing one connection to the hub and let us do the heavy lifting.”

Advisers can sign up to the data feed by emailing: with the subject line ‘intelliflo data feed via FINIO request’ and the team will get them set up and put them in touch with FINIO to turn the data feed on.

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