{"id":2686,"date":"2023-05-16T15:34:18","date_gmt":"2023-05-16T15:34:18","guid":{"rendered":"https:\/\/www.wealthtime.com\/advisers\/?page_id=2686"},"modified":"2026-01-15T10:53:56","modified_gmt":"2026-01-15T10:53:56","slug":"consumer-duty","status":"publish","type":"page","link":"https:\/\/www.wealthtime.com\/advisers\/consumer-duty\/","title":{"rendered":"Consumer Duty"},"content":{"rendered":"\n
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Consumer Duty<\/p>\n\n \n

Helping to deliver good outcomes for customers<\/h1>\n\n \n \n \n \n \n <\/div>\n\n \n <\/div>\n\n \n<\/div>\n <\/div>\n\n \n \n <\/div>\n\n \n <\/div>\n\n \n<\/section>\n\n\n
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What Is Consumer Duty?<\/h2>\n\n \n \n
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It’s a new set of standards created by the FCA\u00a0to improve consumer protection and build more trust across the\u00a0spectrum of financial services.
\nThe Duty lays out an overriding Consumer Principle:<\/p>\n

A firm must act to deliver good outcomes for retail clients.<\/em><\/p>\n

And is supported by three cross-cutting rules and four customer outcomes.<\/p>\n

Three cross-cutting rules<\/strong><\/p>\n

A firm must:<\/p>\n

Act in good faith towards retail customers
\nAvoid causing foreseeable harm to retail customers
\nEnable and support retail customers to pursue their financial objectives<\/em><\/p>\n\n <\/div>\n\n \n \n \n \n <\/div>\n\n \n

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Four Consumer Outcomes<\/h2>\n\n \n \n <\/div>\n\n <\/div>\n\n \n\n \n \n \n \n
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